Lead pipeline & CRM
Flooring lead pipeline with Facebook Lead Ads on Pro
FloorBase includes a flooring retail lead pipeline for manual, website, and referral leads. Facebook Lead Ads integration is available on the Pro plan so ad inquiries land in the same CRM as estimates and invoices.
Facebook Lead Ads integration is a Pro feature. Growth includes the lead pipeline without Facebook Lead Ads.
Updated 2026-09-13 · Published 2026-01-01
A pipeline built for flooring sales cycles
Flooring jobs move from inquiry to measure to quote to install. FloorBase keeps each lead on a visual pipeline with follow-ups, activity, and estimated project square footage — so nothing dies in an inbox.
- Visual pipeline from lead to closed job
- Add leads manually or from website / referral sources
- Estimated project sq ft on the lead record
- Follow-up reminders and activity tracking
- Attach estimates and invoices directly to each lead
- Track lead source to see what actually converts
Facebook Lead Ads on Pro
Facebook Lead Ads integration is included on FloorBase Pro — not Growth. Ad form leads can flow into the same pipeline your sales team already works, instead of a CSV dump every Monday.
- Automatic lead capture from Facebook Lead Ads (Pro)
- Growth still includes the full lead pipeline without FB ads
- Unlimited users on Pro so the whole floor team shares one CRM
From lead to invoice without re-keying
Once a lead is ready, move into FloorBase estimates with sq ft → boxes conversion, then invoice, commission, and install/delivery from the same operational system.
FAQ
Does FloorBase include Facebook Lead Ads?
Facebook Lead Ads integration is included on the FloorBase Pro plan. Growth includes the lead pipeline; Pro adds Facebook Lead Ads plus unlimited users and advanced options.
Can I track lead sources in FloorBase?
Yes. FloorBase tracks lead source so flooring retailers can see whether website, referral, Facebook Lead Ads, or other channels are producing closed jobs.
Can estimates and invoices attach to a lead?
Yes. You can attach estimates and invoices directly to each lead record so the sales conversation and the quote stay together.
Related
See this workflow in a live demo
Free personalized FloorBase walkthrough — no credit card, no commitment.
Request a demo